Unit 4: Critical and Contextual Awareness in Creative Media Production - Tasks 1B, 2A & 2B: Pre-Production Diary - Music Video
Tuesday 7th January 2020 This was our first and only day of being introduced to the production of music videos before starting on our big project. As we all got into college that morning we were put into small groups by our tutor Danniella and given the task of recreating an artist's music video. I was put into a group with Sam Liddell and Joe Mitchell (Joe hadn't arrived just yet so me and Sam started the work together). We were given a brief and lyrics to a song and also asked to watch the original music video to this song. The song was Jessie J's "Who's Laughing Now ". We were first asked to read through the brief and understand what J's requests for the video were. J made it clear that she wanted it to link back to the lyrics of her song, which discuss about her adolescence and when she was bullied at school. She mainly wanted her video to show a younger version of her to rise above those who hurt her and didn't stop her from makin...














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