Harriet to the Future

For an advert to become successful, two types of research needs to be taken out. These two types of research are market research and production research. Market Research Market research is a certain way of gathering data and information about audiences'/consumers' needs and preferences. Audience data is important to a brand as this information presents how audiences' respond to your advert and if they will buy your product or will visit your shop.  Audience awareness is also needed to be able to see if they understand your advert and what you are trying to sell, as well as the brand acknowledging if audiences will actually go out and but this product. John Lewis does this by presenting a story to audiences rather than putting forward or selling a specific product as, we know from the success of the adverts, that this a successful strategy as to how they market their brand as the adverts they bring out are always a success and audiences still buy from their shops. Now...

The two adverts I have compared are Monty the Penguin, the 2014 John Lewis advert, and 1914, the 2014 Sainsbury's advert.  1914 - Sainsbury's (2014) Monty the Penguin - John Lewis (2014) Although these adverts tell very different stories and are selling two completely different brands, they both present the theme of an unlikely friendship between two different people, or species.  In the John Lewis advert, there is an unlikely friendship between Monty, who is a penguin, and his owner, who is a human boy. As for 1914, it shows the unlikely friendship between a German soldier, Otto, and a British soldier, Jim, in the First World War meeting on Christmas Day, what is known as the Christmas Truce. These adverts evoke an emotional response in audiences, also known as the advertising technique Pathos, as these evolving friendships are able to put their differences aside and spend Christmas Day together. At the end of Monty the Penguin, it is revealed...

This is a daily log of all of my involvement in the production of the Christmas advert A Trip Down Memory Lane. Tuesday 19th November 2019 I came up with the idea for my groups Christmas advert when we were first told about doing this project. I have always loved celebrating Christmas, like most people, and the most memorable ones I have had was when my Grandma was still around. My Grandma was a big part of my life and she always made Christmas even more enjoyable every year. So, having my Grandma in mind, I always wondered what Christmases must have been like for her when she was around my age (or younger) and if she could still fully look back on those memories. When talking to her, in the past, about Christmases she celebrated when she was a child, she mainly remembered them once she had seen a photograph which caused memories to be triggered in her mind and bring her back to that happy time and place that she spent with her family. She did also have Alzheimer's whic...